Photo Avatars

Included free with your plan. Images only.

Generate a presenter in your brand colors, wardrobe and setting, and drop them into posts, ads, email and reports. Great for consistent look and feel across a campaign.

  • Trained on photos you upload, so it looks like you
  • On-brand avatar images, any channel size
  • Brand colors, wardrobe and setting applied automatically
  • Use across social, email, ads, Capture and reports
  • Likeness is close but can vary shot to shot

    • Video Avatars

    $49 / month on any plan.

    On-camera presenters built and voiced by Bellwether. Nothing to train, nothing to upload. Pick a presenter and Bellwether makes the video.

  • A library of ready presenters, each with a wardrobe of looks
  • Same face, wardrobe and voice in every video
  • 15 or 30 second video, 9:16 or 16:9, captions included
  • 1 credit per 3 seconds of video

    • Video that Bellwether recommends, writes and makes

    Most video tools hand you an empty box and ask what you want to say. Bellwether starts earlier. It does the research, tells you what is worth saying this week, writes the script, and then renders the video with your own avatar.

    Bellwether researches

    It reads your brand, your audience, your competitors and what is actually performing, and finds the topics worth talking about right now.

    Bellwether recommends

    You get suggested video topics and angles ranked for your brand, instead of a blank prompt box and a guess.

    Bellwether writes the script

    A short, on-brand script sized for 15 or 30 seconds, with a hook up front and captions written to match.

    Bellwether makes the video

    Your Video Avatar likeness and voice deliver it, in 9:16 or 16:9, ready for the social calendar and Flight Check.

    15 or 30 seconds, vertical or wide, captions included. Video uses 1 generation credit per 3 seconds, so a 15 second video is 5 credits and a 30 second video is 10.

    Other tools ask you what to say. Bellwether tells you what to say, then says it with your face and your voice.

    What is different

    Photo Avatars are your own images. Video Avatars are ready presenters, a voice and video.

    Feature

    Photo Avatars

    Video Avatar

    Brand avatar images

    On-brand colors, wardrobe and setting

    Use in social, email, ads and reports

    Likeness consistency across generations

    Good, varies shot to shot

    Locked identity, same person every time

    Trained on your own photos

    Yes, from photos you upload

    Yes, with likeness check and voice match

    Video Creation

    Recommended topic, written script, rendered 15 or 30 second video

    Voice

    Matched voice with captions

    Aspect ratios

    Image sizes for each channel

    9:16 and 16:9 video, plus images

    Identities included

    Photo Avatar library

    3 on Professional, 10 on Enterprise

    Price

    Included free with your plan

    $49 / month add-on, included with Enterprise

    How it works

    Upload your photos

    Photo Avatars train on photos you upload. Pick the wardrobe and setting, and your brand colors are applied for you.

    Or pick a presenter

    For video, choose one of the presenters Bellwether has already built and voiced. There is nothing to train.

    Create the work

    Generate images anywhere in Bellwether. For video, Bellwether suggests the topic and writes the script, then renders a 15 or 30 second video.

    Publish it

    Send it into the social calendar, email, ads or Capture, approve it in Flight Check, and publish.

    Questions people ask

    Photo Avatars generate on-brand images of a presenter you build from your own photos. Video Avatars are on-camera presenters built and voiced by Bellwether that you pick from a library and use for short-form video.

    Photo Avatars are included in every plan, with no limit. Video Avatars are a $49 per month add-on on any plan, and video costs 1 generation credit per 3 seconds.

    Video uses 1 generation credit per 3 seconds. A 15 second video is 5 credits, a 30 second video is 10.

    On Photo Avatars, yes, they train on photos you upload. Video Avatars use presenters Bellwether builds, so your own face is not trained for video.

    No. Bellwether researches your brand, audience and competitors, recommends the topics worth covering, then writes a script sized for 15 or 30 seconds. You can edit it or replace it before anything renders.

    Anywhere you create: social posts, email, ads, Capture, presentations and reports. Video Avatar output also flows into the social calendar for scheduling and publishing.

    One face. Every channel.

    Photo Avatars are included in every plan. Add Video Avatars for $49 a month and put a presenter on camera.