Plan Comparison

Which Bellwether plan fits you?

Every feature, side by side, with real-world use cases so you can choose in minutes.

Answer three questions

Who creates the marketing?

How many brands?

Employees or contractors?

Recommended: Creator

Creator

$99 /month

One person, one brand.

You want a steady, on-brand content system without hiring a team.

Choose Creator View details

Professional

$499 /month

Agencies and teams running up to 10 brands.

You need full strategy, research and client reporting across several brands.

Choose Professional View details

Enterprise

Custom pricing

Networks of agents, reps, distributors or locations.

One brand has to be amplified by many people, safely and on policy.

Talk to Sales View details

How the loop runs on each plan

Signal, Strategy, Create, Publish, Learn. Same loop, different shape.

Creator

One loop, one person, one brand. You find the signal, make the post and learn from it.

Professional

A loop per brand running side by side, with a team approval check before anything goes out.

Enterprise

HQ sends approved content to every rep. Each passes a policy check, posts locally, and results flow back to HQ.

Every feature, compared

Every capability across Creator, Professional and Enterprise, grouped by Capacity, Brand Brain, Create, Research, Publishing, Team, Network and Support.

Why choose each plan

Choose Creator if

  • You are a solo owner, creator or consultant
  • You post for one brand
  • You want weekly plans and ready-to-post content

    • You have outgrown it when

  • You take on a second client
  • You need competitor or keyword research
  • Someone else needs a login

    • Choose Professional if

  • You manage several brands or clients
  • Your team needs shared libraries and approvals
  • You report results to clients or leadership
  • Dozens of reps or locations post for one brand
  • You need approved-claims enforcement for the field
  • You need territory rollups

    • Choose Enterprise if

  • Independent reps, agents, franchisees or dealers market your brand
  • Regulated claims must be checked before anything posts
  • HQ needs visibility across the whole network
  • This is our top plan, capacity scales with your quote

    • Industry examples

    Illustrative scenarios showing how each plan is typically used.

    Solo real estate agent

    An agent posting market updates and listings.

    Tools: Weekly Content Plans, Social Post Creator, Flight Check

    A typical week: Monday plan, three listing posts, one neighborhood video script, all approved in Flight Check.

    Local restaurant

    An owner promoting specials and events.

    Tools: Image Creator Lite, Meme Generator, Scheduling

    A typical week: Menu photos, a weekend special post and a funny meme, scheduled in one sitting.

    Life coach or creator

    A personal brand growing an audience.

    Tools: Creator Voice, Content Multiplier, Blog Creator

    A typical week: One blog turned into six social posts in their own voice.

    Marketing agency

    An agency running eight client brands.

    Tools: Brand Brain per client, White-label reports, CRM

    A typical week: Separate calendars per client, Friday white-label reports, leads tracked in the CRM.

    B2B SaaS team

    A four-person marketing team.

    Tools: Keyword intelligence, AI Presence, Marketing Advisor

    A typical week: Close keyword gaps, check ChatGPT visibility, ship a 30-60-90 plan.

    Healthcare clinic group

    Three clinic brands with careful wording needs.

    Tools: Compliance check, Local View, Content Calendar

    A typical week: Patient education posts flagged for risky claims before approval.

    Political campaign

    A campaign team using Politiverse.

    Tools: Politiverse, Community Watch, Brain

    A typical week: Watch local communities, draft responses, stay on message.

    Multi-location franchise

    HQ plus 60 franchise owners.

    Tools: Network HQ, Brand Initiatives, Territory controls

    A typical week: HQ pushes a seasonal promo, each location localizes and posts after review.

    Ecommerce shop

    A founder selling handmade goods online.

    Tools: Social Post Creator, Image Creator Lite, Content Library

    A typical week: New product posts, a launch email idea and a reel script.

    Dental or med spa practice

    A practice with a front desk team helping on social.

    Tools: Compliance check, Brand standards, Team approvals

    A typical week: Staff draft posts, the owner approves, risky claims are flagged.

    Nonprofit

    A small team running programs and fundraising.

    Tools: Content Calendar, Social Sentiment, Reports

    A typical week: Event promotion, donor stories and a board report.

    Auto dealer group

    HQ plus salespeople at 12 dealerships.

    Tools: Agent Nodes, Approved offers, Territory controls

    A typical week: Monthly offers pushed to every salesperson, localized and reviewed.

    Nationwide real estate firm

    A brokerage with offices and agents across the country.

    Tools: Network HQ, Real Estate Pulse, Territory controls

    A typical week: HQ shares market updates, each agent localizes them for their area and posts after review.

    Health & Wellness MLM

    A wellness company with thousands of independent distributors.

    Tools: Agent Nodes, Compliance check, Approved claims catalog

    A typical week: HQ releases product content, distributors personalize it, risky health and income claims are flagged before posting.

    Insurance or financial advisors

    A carrier with hundreds of licensed agents.

    Tools: Approved claims catalog, Review queues, Audit logs

    A typical week: Agents post pre-approved education content, anything off-policy goes to review.

    A day on each plan

    A day on Creator

  • 18:00 Open Today and review your weekly plan
  • 28:15 Write three posts and a video script
  • 38:40 Approve in Flight Check and schedule
  • 4Friday: check post performance

    • A day on Professional

  • 19:00 Switch between client Brand Brains
  • 210:00 Run competitor and AI Presence research
  • 313:00 Teammates draft, you approve
  • 416:00 Send white-label client reports

    • A day on Enterprise

  • 1HQ launches a Brand Initiative
  • 2Every Agent Node gets ready-to-localize content
  • 3Compliance check and review queue catch off-policy wording
  • 4HQ sees leaderboards and territory rollups

    • Direct sales and MLM: health and wellness

    Recommended plan: Enterprise. HQ sets the approved products and claims, every distributor gets their own Agent Node, and the Compliance check runs on every piece of written content before it can be approved in Flight Check. The Compliance check itself is part of content creation on every plan. Enterprise adds field-wide enforcement for distributors.

    Nutritional supplement company

    HQ plus a field of independent distributors, each with their own Agent Node and social accounts.

    Compliance check flags:

  • Disease claims like "cures" or "prevents" (FDA)
  • Missing structure/function disclaimer
  • Before and after results without context (FTC)

    • Safer wording suggested: "Supports healthy energy levels as part of a balanced diet." plus the required disclaimer.

    Essential oils brand

    Distributors share recipes and product tips from HQ Brand Initiatives.

  • Medical treatment claims for oils
  • Unapproved ingestion advice
  • Testimonials implying typical results

    • Safer wording suggested: "Many people enjoy lavender as part of a relaxing evening routine."

    Weight management line

    Coaches post progress content and invite others to join.

  • Specific pounds-lost promises
  • Income claims like "quit your job" (FTC)
  • Missing material connection disclosure

    • Safer wording suggested: "Results vary. I earn a commission on sales." with no guaranteed outcomes or earnings.

    Skincare and beauty wellness

    Reps create reels and posts from an approved product catalog.

  • Drug-level claims like "repairs DNA"
  • Unapproved ingredient claims
  • Earnings screenshots

    • Safer wording suggested: "Helps skin look smoother and more hydrated."

    Bellwether checks content against your configured policies, approved claims and review requirements. It does not provide legal approval or guarantee regulatory compliance.

    Use cases by role

    Founder or solo owner

    Creator

    Get a plan every week and finish content fast.

    In-house marketer

    Professional

    Research, strategy and reporting in one place.

    Agency or consultant

    Up to 10 client brands, each with its own Brain.

    Network or field leader

    Enterprise

    Equip every rep to post on-brand and on-policy.

    Questions

    Yes. Upgrade anytime and your brands, content and Brain carry over.

    One credit equals one generation. Extra credit packs are available on every plan.

    Creator includes up to 3 users and Professional up to 10. Both add users and brands at $79/month each. Enterprise is quoted.

    Yes. It is part of content creation on Creator, Professional and Enterprise.

    No. It flags risky wording and suggests safer phrasing based on your policies. It does not provide legal approval.

    By default each agent pays, or HQ can sponsor them. Pricing is set in your Enterprise quote.

    Ready to pick your plan?

    See pricing