Every comment answered, in your voice.

Bellwether reads each comment and DM, replies the way your business talks, holds anything risky for a person, and tells you what your customers keep asking about.

Same tool. Your business's voice.

Pick an industry to see how Bellwether reads a real-world comment, decides what to do, and drafts the reply.

Reply voice: Warm, quick, a little playful

Do you take reservations for Friday? Party of 6

Matched your "Reservations" rule, set to Auto send.

Waited 50 minutes for our food last night. Really disappointed.

Fair complaints always go to a person first.

Sample messages and replies for illustration.

From comment to reply in six steps.

A comment or DM comes in

From your connected social accounts, into one Inbox.

Bellwether reads it

Tone, intent, sentiment and risk, including sarcasm, complaints and spam.

Your rules decide

Watch only, Suggest, Needs approval or Auto send, by topic, channel or keyword.

A reply in your voice

Written with your persona. It never invents prices, promises or facts.

You stay in charge

Approve, edit or send. Risky and unclear messages wait for a person.

It learns what people want

Topics from real comments become ideas for posts, blogs and FAQs.

Four ways to reply. You pick per rule.

Watch only

Bellwether reads and sorts. No reply.

Suggest

A draft waits for you to send.

Needs approval

A draft goes out only after you approve.

Auto send

Simple, safe replies go out on their own. Off until you turn it on.

More than auto-replies.

One Inbox

Comments and messages from your connected accounts in one place.

Reply personas

Set warmth, formality, humor, length and emoji. Add phrases to use and phrases to never say.

Rules and safety holds

Legal, medical, money, threats and crisis messages are always held for a person.

Test before it goes live

Paste a sample comment and see how Bellwether would read it and reply.

Topics from real comments

See what people keep asking about, with quotes, and turn it into content in one click.

Contacts

Remembers who has talked to you before, so replies feel personal, not robotic.

Analytics

Messages, people, reply rate and how fast you answer, for the last 30 days.

Always held for a person.

Legal, medical, money, threats, abuse and crisis messages

Fair complaints from real customers

Sarcasm Bellwether isn't sure about

Any draft that uses a phrase you banned

Everything, the moment you pause Conversations

Conversations, explained

What is Bellwether Conversations?

Conversations answers comments and direct messages on your social accounts in your brand's voice. It reads each message for tone, intent and risk, follows your rules, holds anything risky for a person, and turns what people ask about into content ideas.

Will it reply without me?

Only if you allow it. Auto send is off until you turn it on, and only for rules you set to Auto send. Legal, medical, money, threat and crisis messages, fair complaints and unclear sarcasm always wait for a person.

Does it make things up?

No. Replies never invent prices, promises, facts or relationships. If it doesn't know, it invites the person to message or call you.

Can it match how my business talks?

Yes. You set a reply persona with warmth, formality, humor, length and emoji, plus phrases to use and to avoid. A reply that uses a banned phrase is held.

Which plans include Conversations?

Conversations for comments and DMs is included in Creator, Professional and Enterprise.

Never leave a customer on read.