Every listing marketed. Every market watched.

Add a property once. Bellwether tells you what to promote today, builds the posts, flyer and brochure, and shows what your market and your marketing are doing.

See Plans See the workflows

Real screen, sample listing.

From market signal to marketing that works.

Pulse and your listings feed Opening Bell. You create, approve and publish. Results come back and sharpen the next move.

  • 01WatchReal Estate Pulse reads your markets
  • 02RecommendOpening Bell lists today's listing actions
  • 03CreatePosts, flyer, brochure and QR sign
  • 04PublishFlight Check, then live with a tracked link
  • 05CaptureField staff send new photos
  • 06MeasureVisits, scans and downloads feed back
  • Every listing gets sharper with each result.

    • Real facts in. A clear next step out.

    Every listing action comes from data you can see. If the data isn't there, the line is left out.

    Property facts

    Price, beds, baths, square feet, status and the features you entered.

    Dates and history

    Open house times, price and status changes, and every campaign already made.

    Real Estate Pulse

    When Pulse tracks the area, the market line is shown with its source and date.

    People are asking

    Buyer questions from Conversations that mention the address or MLS number.

    Three ways agents use it every week.

    1. Opening Bell to finished marketing

    Start the day with what to promote, end it with posts scheduled.

  • 1Open Opening BellListing actions today shows up to 3 to-dos, like an open house with no promotion yet.
  • 2Read the reasonEach action says why it is there, from the property's own facts and history.
  • 3Press Create MarketingThe property and milestone are already filled in. Pick the recommended direction.
  • 4Review the packEdit the caption, approve, or press Not right and say why so Bellwether learns.
  • 5Schedule itPosts go on the Content Calendar, with open house reminders 3 days and 1 day before.
  • 6Approve in Flight CheckYou approve, it publishes with a tracked link.

    • 2. Tracking engagement

    Know which listings and which creative actually drew interest.

  • 1Every campaign gets a tracked linkAnd a QR code on the flyer and sign when the property page is saved.
  • 2Visits and scans are countedPerformance shows link visits, QR scans and brochure downloads per property.
  • 3See what workedBellwether shows which creative direction drove the most visits.
  • 4Social reachLikes, comments and reach appear in Social Analytics after publishing.
  • 5Results feed the next pickApprovals, rejections and results shape the next recommendation. Nothing is estimated.

    • 3. Fresh photos with Capture

    Get new photos from the field without chasing anyone.

  • 1Press Request photosOn the property, Bellwether asks your Capture field staff for new photos.
  • 2Staff shoot on their phoneThey open Capture, see the request, and send photos. No full account needed.
  • 3Photos land on the propertyCopied into the photo set automatically, marked From Capture. Originals stay in Capture.
  • 4Star the best onePick the hero photo and reorder the gallery.
  • 5Create the campaignFresh photos go straight into posts, flyer and brochure.

    • One property. Every piece of marketing.

    One record per property

    Address, price, facts, agent, photos with a starred hero, MLS number and property page.

    Seven milestones

    Coming Soon, Just Listed, Open House, New Price, Under Contract, Sold and general promotion.

    Full campaign pack

    Square, portrait, story and carousel graphics, caption, branded flyer, multi-page brochure and QR sign.

    Outdated asset alerts

    Change the price or status and Bellwether lists the marketing built from old facts, with Update Assets.

    Schedule

    Puts the campaign on the Content Calendar, with open house reminders 3 days and 1 day before.

    Email

    Opens the Email Campaign Builder already filled in with the listing.

    Request photos

    Sends a Capture request to field staff. Their photos land on the property.

    Team roles

    Admin, Agent and Approver. Agents edit their own listings, Approvers approve campaigns.

    Flight Check

    Nothing posts until a person approves it. Copy describes the home, never the buyer.

    Know what is changing in your market.

    Add the neighborhoods, ZIP codes or counties you serve. Pulse reads public activity there and explains what changed, why it matters and what to say.

  • Price reductions that are becoming a pattern
  • Days on market compared with the last check
  • Sold activity you can point to
  • Inventory moving up or down by a meaningful amount
  • Rental movement where there is enough evidence

    • Ask a question about any market and get an answer that says what it's based on. You see the credit cost before every update, and a market is watched once for the whole team.

    Built for how real estate works.

    Individual agents

    Every listing marketed on time, without rebuilding the same flyer.

    Teams

    Roles keep agents on their own listings while Approvers sign off.

    Brokerages

    Consistent branding, disclaimers and tracked results across every office.

    Questions agents ask.

    What are Bellwether Real Estate Tools?

    Two tools for agents and teams: Real Estate Listings turns each property into social posts, captions, flyers, brochures and QR signs for every milestone, and Real Estate Pulse watches your local markets and explains what changed. Opening Bell ties them together with daily listing actions.

    How does Bellwether decide what to recommend?

    Only from real data: the property's facts, its open house dates, price and status history, the campaigns already made, Real Estate Pulse market data for the area when tracked, and buyer questions from Conversations. Each recommendation shows its reason. Nothing is estimated.

    Does it connect to my MLS?

    Not yet. You enter the property once and Bellwether reuses it for every campaign.

    Will it make up features?

    No. Copy uses only the facts you saved, and missing facts are left out.

    Is the copy fair housing safe?

    It describes the property, never the kind of buyer. You always review in Flight Check before anything posts.

    Which plans include Real Estate Tools?

    Real Estate Listings is included in Professional and Enterprise. Real Estate Pulse uses credits per market update, with cost shown before you approve.

    More on Real Estate Pulse